Don Ressler is the brains behind Intelligent Beauty Company. Back in 2001, Intermix Media bought his first start-up, FitnessHeaven.com. He then collaborated with Adam Goldenberg, who was Intermix Media’s Chief Operating Officer at that time, to form Alena Media. This joint venture focused on performance advertising and e-commerce. It amassed millions of dollars in revenue and was the only revenue source for Intermix on latimes.com. In 2005, News Corp bought Intermix. Several months after this acquisition, Ressler, Goldenberg, and other Alena members came up with Brand ideas, which resulted in the formation of Intelligent Beauty.
Intelligent Beauty’s first creation was known as DERMSTORE. This creation focused on online cosmetics and skincare products. Intelligent Beauty also deployed to the market a weight-loss system known as SENSA on entrepreneur.wiki. Dr. Alan Hirsch was hired for SENSA product development while Brett Brewer, who founded Intermix, was hired as the CEO. Intelligent Beauty received $43 million from Technology Crossover Ventures as funding in 2008. The company later launched its third creation known as JustFab in 2010 that also received $33 million. JustFab is a recognized online subscription retailer that targets emerging markets. It bought a fashion subscription service for kids known as FabKids and a European e-commerce site known as Fab Shoes.
Don Ressler and Fabletics
Fabletics is an activewear brand created in 2013 that primarily sells its products through e-commerce business models. The brand offers the latest fashion in athletic wear at a cost effective price. To be precise, full outfits for VIP members retail at $4.95. Fabletics’ products target people who engage in physical fitness exercises regularly. It is a part of the brand portfolio of JustFab. Fabletics generates 30% of JustFab total revenue.
Don Ressler is the CO-CEO of JustFab who is passionate about fitness. In an interview with brandettes.com, Don mentioned how he participated in college athletics together with his wife. He also pointed out how Fabletics is on the verge of creating fashion-athletic products. In the interview, Don also spoke about the recently launched FL2 brand, clothing line for men. Don Ressler said that the clothes are suitable for men, who are working out in the gym or teaching their kids to play football. When asked about expanding the business to retail stores, he said that his company is also looking forward to serving clients who prefer retail to e-commerce shopping. This plan confirms that Don is committed to meeting the ever-changing fashion preferences and needs of his clients.