The Industrious Personality behind Mullen Lowe

Jose Borghi is the Brazilian advertiser and the founder of the populous company, Mullen Lowe. He was born in Presidente Prudente in Brazil. Borghi is a graduate in Advertising and Communication from the PUC- Campinas. His talents and skills have enabled Jose Borghi to run several adverts and campaigns that made him famous globally. For instance, he has featured in the Honda company campaigns, the Unilever, Delta Airlines, Procter, Bunge Group, American Express, and Coral Paints.

Jose Borghi first job was with the Standart Ogilvy Agency in 1989 before moving to the FCB, DM9/DDB, Talent and Leo Burnett companies. Both Jose Borghi and Erh Ray co-founded the BorghiErh agency in 2002, which later came to known as Borghi Lowe after he bought it in December 2008. At the initial stages, the agency had no funds as there were no investors, no bank, and no godfather. The company later became known as Mullen Lowe after its merger with the Mullen Group. With the merger of the two agencies that formed Mullen Lowe, Jose Borghi and Andre Gomes became appointed as the co- chief executive officer.

Jose’s achievement in advertising made him receive several awards. These awards include the seven London Statutes, the fifteen April Awards, ten One Show Awards, eleven New York Festival Awards, and the agency of the year award in 2014.

The restructured Mullen Lowe has two headquarters in Sao Paulo and Rio de Janeiro. The objective of the organization is to make its operations an integrated innovative, driven marketing, and communication network.

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